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Globally the swiftest growing athletics are Serious; the truth is In line with marketing field data, you'll find now an estimated 168 million Lively contributors worldwide.
Utilizing the mass advertising and marketing capability, power and kudos of the acute model (the athletics channel by now broadcasts in more than sixty international locations in twelve languages reaching no fewer than a staggering 38 million houses) the group is venturing into unique locations where by they feel they're able to make an actual change, eventually helping to elevate the general profile of maximum sporting activities.
Considering the fact that founding the Extreme Sports Channel, the model has fast Highly developed into numerous sport-orientated enterprises world wide, launching numerous new businesses including Serious Beverages (with its award-winning number of all organic drinks previously offering in 23 nations), Extraordinary Medics (a unique group of remarkably certified and specialised paramedics masking Serious sports gatherings throughout Europe), EX Element, Extremepie (now Europes largest surf & ski on-line and mail-buy retailer), Excessive Hotels (a totally new lodge idea built specifically to cater for Excessive sports activities fanatics – the very first a hundred thirty bedroom resort opened in Cape Town in November 2006) and now Severe Mayhem. Oh, and in addition watch out for your start of Raw Point out – the groups new sports vogue clothes label, with foot-ware, watches and eye-ware also in the look pipe-line.
Can Extraordinary Mayhem really generate a difference to the UK paintball scene? Youve gotta feel they'll!